STREET FASHION

Street fashion is a term used to describe fashion that is considered to have emerged not from studios, but from the grassroots. Street fashion is generally associated with youth culture, and is most often seen in major urban centers. Mainstream fashion often appropriates street fashion trends as influences. Most major youth subcultures have had an associated street fashion.

FAST FASHION

Fast fashion is used to describe clothing collections which are based on the most recent fashion trends presented at Fashion Week in both the spring and the autumn of every year. These trends are designed and manufactured quickly and cheaply to allow the mainstream consumer to take advantage of current clothing styles at a lower price. This philosophy of quick manufacturing at an affordable price is used in large retailers such as H&M, Forever 21, Zara, and Primark.

PRIMARK

H&M

THE BRAND MAGAZINE"VOGUE"

Vogue is a fashion and lifestyle magazine that is published in 17 countries.Each month, Vogue publishes a magazine addressing topics of fashion, life and design.

Vogue was described by book critic Caroline Weber in The New York Times in December 2006 as "the world's most influential fashion magazine"

Vogue is most famous as a presenter of images of high fashion and high society, but it also publishes writings on art, culture, politics, and ideas. It has also helped to enshrine the fashion model as celebrity.

FASHION MAGAZINE IS THE TREND IN THIS INDUSTRY

AneCan is a Japanese fashion magazine published by Shogakukan. Its name derives from Ane meaning "older sister" and Can from its sister magazine Can-Cam.

For the magazines launch the department store Isetan and several clothing companies collaborated with AneCan to create completely new brands.

PINKY is a Japanese fashion magazine published by Shueisha. Launched in 2004 as a sister magazine of Seventeen, PINKY is targeted at teenagers and young women.

There are so many magazine s also in japan who are not very famous such as CLASSY, COSMODE,EGG,FRUiTS and many more.

FASHION WEEK

A fashion week is a fashion industry event, which allows fashion designers, brands or "houses" to display their latest collections in runway shows and buyers to take a look at the latest trends. Most importantly, it lets the industry know what's "in" and what's "out" for the season. The most prominent fashion weeks are held in the fashion capitals Milan, London, New York, and Paris.

AMERICAN FASHION DESIGN

American fashion houses are based in New York,there are also a significant number in Los Angeles, where a substantial percentage of clothing manufactured in the US is actually made. There are also burgeoning industries in Miami and Chicago,which were once centers of American fashion.Fashion design is dominated by a clean-cut, casual style, reflecting the athletic, health-conscious lifestyles.

TYPES OF FASHION

There are three main categories of fashion design

Haute couture

Fashion clothing was predominatly designed and manufactured on a made-to-measure , with the garment being created for a specific client. A couture garment is made to order for an individual customer, and is usually made from high-quality, expensive fabric, sewn with extreme attention to detail and finish, often using time-consuming, hand-executed techniques.

Ready-to-wear

Ready-to-wear clothes are a cross between haute couture and mass market. They are not made for individual customers, but great care is taken in the choice and cut of the fabric. Clothes are made in small quantities to guarantee exclusivity, so they are rather expensive. Ready-to-wear collections are usually presented by fashion houses.

Mass market

The mass market caters for a wide range of customers, producing ready-to-wear clothes in large quantities and standard sizes. Cheap materials, creatively used, produce affordable fashion. Mass market designers generally adapt the trends set by the famous names in fashion. They often wait around a season to make sure a style is going to catch on before producing their own versions of the original look. In order to save money and time, they use cheaper fabrics and simpler production techniques which can easily be done by machine.

ABOUT FASHION DESIGN

Fashion design is the applied art dedicated to clothing and lifestyle accessories created within the cultural and social influences. It is considered to have a planned usually of one to two seasons as either autumn/winter or spring/summer.A fashion design collection is something that designers put together each season to show their idea of new trends in both their high end couture range as well as their mass market range.

ABOUT FRENCH FASHION

Paris one of the world's fashion capitals.It is the city of home or headquarters to many of the premier fashion houses. Many of the world's top designers are from Paris. The collection contained dresses with tiny waists, majestic busts, and full skirts swelling out beneath small bodices.France's fashion industry has come under increasing competition from London, New York, Milan and Tokyo.

Paris style

French Model

FASHION BY ADVERTISEMENT

Advertising is a form of communication to give the idea to its viewers, readers or listeners by magazines, newspapers,televisions.It usually tells us the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular brand.

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FASHION IS THE STYLE

Fashion means popular clothing style.Fashion designers create and produce clothing articles.Design and fashion will change more rapidly than the culture as a whole.Number of cities recognized as global fashion centers or fashion capitals. Fashion weeks are held in these cities where designers exhibit their new clothing collections to audiences. The main five cities are Tokyo, London, Paris, Milan and New York.